Net Neutrality is gone. Good riddance.
Lost in all of the theoretical debate about how evil ISPs will
create a have/have-not divide in Internet access, is the reality
that it already exists along with massive subsidies to the biggest
bandwidth pigs on the planet Facebook, Google, Twitter, Netflix and
the porn industry.
Under Net Neutrality these platforms flourished along with the
rise of the mobile internet, which is now arguably more important
than the desktop one in your home and office. Google and
Apple control the on-ramps to the mobile web in a way that Net
Neutrality proponents can only dream the bandwidth providers like
Comcast and AT&T could.
Because, in truth, they cant. Consumers are ultimately the
ones who decide how much bandwidth costs, not the ISPs. We
decide how much we can afford these creature comforts like
streaming Netflix while riding the bus or doing self-indulgent
Instagram videos of our standing in line at the movies (if thats
even a thing anymore).
Net Neutrality took pricing of bandwidth out of the hands of
consumers. It handed the profits from it to Google, Facebook
and all the crappy advertisers spamming video ads, malware, scams,
and the like everywhere.
By mandating equal access and equal fee structures the
advertisers behind Google and Facebook would spend their budgets
without much thought or care. Google and Facebook ad revenue
soared under Net Neutrality because advertisers needs are not
aligned with Googles bottom line, but with consumers.
And, because of that, the price paid to deliver the ad, i.e.
Googles cost of goods sold (COGS), thanks to Net Neutrality, was
held artificially low. And Google, Facebook and the Porn
Industry pocketed the difference.
They grew uncontrollably. In the case of Google and
Facebook, uncontrollably powerful.
That difference was never passed onto the ISP who could then, in
turn, pass it on to the consumer.
All thanks to Net Neutrality.
With the rise of the mobile web bandwidth should have been
getting cheaper and easier to acquire at a much faster rate than it
has. But, it couldnt because of Net Neutrality. It kept
rates of return on new bandwidth projects and new technology
Money the ISPs should have been spending laying more fiber,
putting up more cell towers, building better radios went to Google
to fritter away on endless projects that never see the light of
The ISPs actually suffered under Net Neutrality and so did the
And therefore, Net Neutrality guaranteed that the infrastructure
for new high-spe...